The website started as a small ‘one man band’ business during the February lockdown of 2021 after a 2 nil win at Anfield. The unique and original idea of the Neville Southall ‘greatest player ever to pull on a red shirt’ design was created as a one off to kill time after being out of work due to the pandemic. A derby win and a friend sharing it on social media that night literally turned into a business overnight due to it’s popularity. Now, 4 years later, tens of thousands of t-shirts have been sold worldwide and can be seen in growing popularity at all Everton games.

Committed to providing high-quality, stylish, and original products that resonate with fans of all generations. The designs pay homage to iconic moments, legendary players, and the indomitable spirit of Everton. From the glorious triumph in Rotterdam in 1985 to the electric atmosphere of Goodison Park, the merchandise captures the essence of what it means to be an Evertonian.

It’s taken as a compliment that the site is often talked about or referred to in terms of it being run by a team of people – but it couldn’t be further from the truth! I’m a one man band who creates, markets, designs and comes up with each idea. From social media to t-shirt designs and the building of the website – everything is single handedly done by me (Mike, long suffering Evertonian, but just old enough to have seen and remember the best times!)

I also previously used to pack and post every item but am now fortunate to have grown and partnered with my suppliers who take care of printing, admin, posting and packing, through to despatch from their DHL courier service.

• Independent Designs: Each item is designed independently, ensuring that you get unique, one-of-a-kind products that stand out from the crowd.
• Premium Quality: Using only the finest materials to create our t-shirts, hoodies, and accessories, guaranteeing comfort, durability, and style.
• Fan-Centric Approach: As fans first and foremost, our passion for Everton drives us to create merchandise that fellow Blues will love and wear with pride.
• Exclusive Collections: Discover limited-edition releases that celebrate key moments in Everton’s history, as well as contemporary designs that reflect the current squad and fan culture.