The aim of the website is to provide a first class, premium quality and independent alternative to what is classed as the standard match going attire. The garments used are of a quality beyond many high street brands, with a print/embroidered finish that we believe is second to none.
The prices that are maintained at the best price possible and only achievable due to our ability to source the products in bulk due to the success of the past five years. These savings are passed on to Evertonians and have at times been misleadingly low compared to the quality used.
There are no gimmicks. No permanent display of high prices that are struck through to show a sale price. No multiple purchase savings to give the impression of a limited time only deal. Prices advertised are what you get. There are also no sales - you will never buy anything and then see it the next week for a discounted price. The only way of receiving any kind of discount is through subscriber offers that occasionally occur on new products.
A straightforward, Evertonian first approach .