Unique.
Original.
Everton.

Five years of being chosen by tens of thousands of Evertonians.

During the past five years a reputation has been earned for providing the most original, unique and alternative collection of themes and designs - matched by quality of product. Innovative ideas that only an Evertonian could think of for other Evertonians.

Anyone can put an image of a player on a t-shirt or replicate templated designs worn by fans across all clubs. ETG prides itself on being creative and providing a totally different way of thinking - resulting in a variety of low key, understated designs as well as bold match day styles.

Over 100 original designs - something for everyone.

Where original actually means original

T-SHIRTS

Swipe products images below to see a small selection of recent and best sellers. Hit the 'VIEW ALL T-SHIRTS' button to see the entire collection of over 100 original designs.

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Blending Everton heritage with music, fashion & pop culture
From terrace classics and 80s nostalgia to modern streetwear influences.
Evertonian designed for all generations of fans.

Transparent, genuine reviews

I prefer to offer real life, visual reviews which can be trusted and seen from customers displaying and commenting on their orders. This gives you the confidence and assurance that unverified comments can’t provide.

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How it began

The website started as a small ‘one man band’ business during the February lockdown of 2021 after a 2 nil win at Anfield. The unique and original idea of the Neville Southall ‘greatest player ever to pull on a red shirt’ design was created as a one off to kill time after being out of work due to the pandemic. A derby win and a friend sharing it on social media that night literally turned into a business overnight due to it’s popularity. Now, 4 years later, tens of thousands of t-shirts have been sold worldwide and can be seen in growing popularity at all Everton games.

Committed to providing high-quality, stylish, and original products that resonate with fans of all generations. The designs pay homage to iconic moments, legendary players, and the indomitable spirit of Everton. From the glorious triumph in Rotterdam in 1985 to the electric atmosphere of Goodison Park, the merchandise captures the essence of what it means to be an Evertonian.
Pricing and quality

The aim of the website is to provide a first class, premium quality and independent alternative to what is classed as the standard match going attire. The garments used are of a quality beyond many high street brands, with a print/embroidered finish that we believe is second to none.

The prices that are maintained at the best price possible and only achievable due to our ability to source the products in bulk due to the success of the past five years. These savings are passed on to Evertonians and have at times been misleadingly low compared to the quality used.

There are no gimmicks. No permanent display of high prices that are struck through to show a sale price. No multiple purchase savings to give the impression of a limited time only deal. Prices advertised are what you get. There are also no sales - you will never buy anything and then see it the next week for a discounted price. The only way of receiving any kind of discount is through subscriber offers that occasionally occur on new products.

A straightforward, Evertonian first approach .
What makes us different?

It’s taken as a compliment that the site is often talked about or referred to in terms of it being run by a team of people – but it couldn’t be further from the truth! I’m a one man band who creates, markets, designs and comes up with each idea. From social media to t-shirt designs and the building of the website – everything is single handedly done by me (Mike - just old enough to have seen the best times!)

I also previously used to pack and post every item but am now fortunate to have grown and partnered with my suppliers who take care of printing, admin, posting and packing, through to courier service.

  • Independent Designs: Each item is designed by myself, ensuring that you get unique, one-of-a-kind products that stand out from the crowd. Not available anywhere else.
  • Premium Quality: Using only the finest materials to create our t-shirts, hoodies, and accessories, guaranteeing comfort, durability, and style.
  • Fan-Centric Approach: As a fan first and foremost, the passion for Everton drives creative merchandise that fellow Blues will love and wear with pride.
  • Exclusive Collections: Discover limited-edition releases that celebrate key moments in Everton’s history, as well as contemporary designs that reflect the current squad and fan culture.

COLLECTIONS

T-SHIRTS
HOODIES
HEADWEAR
SANTO DOMINGO
WOMENS
KIDS
Bramley Moore Legends Mug image 2
MUGS
GOODISON
EVERTON/MUSIC
LIFE BEHIND BARS
ROAD TO ROTTERDAM
ALAN BALL

If you're looking for some ideas or inspiration, try these quick links for designs based on alternative themes.
00s 60s 70s 80s Casual current Fun Low Key Pop Culture Retro TV & Films Vintage

Famous faces wearing our gear...

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