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  • Everton
    DNA

    Bringing the old to the new with the make-up of Everton in the very fabric of our designs

  • The
    Originals

    All designs and themes are Everton The Gear originals by an Evertonian.

28 day no quibble return policy | Secure checkout (inc. Apple/Google pay) | 3-5 working day delivery

  • Genuine quality

    Since day one, the priority was always to use a premium quality range of garments that are made to last without shrinkage, fading or print deterioration, whilst maintaining shape. All t-shirts are 100% organic, ringspun cotton jerseys.

  • Design philosophy

    Whilst there's a broad spectrum of styles to suit all tastes and ages, the core aim is to provide Evertonians with a more casual and retro vibe that is more than a match day choice and could easily be worn without being recognisable as your average football shirt. 

  • Spirit of the blues

    Every design and theme is original and the idea solely of the one Evertonian behind ETG - from the very first Neville Southall Red Shirt idea which got things started. Often copied but never beaten on quality or originality. 

  • Made in Liverpool, worn worldwide

    From a one man startup six years ago, popularity outgrew capability and in 2024 a joint partnership was formed with one of Liverpool (and the UK's) leading print, merchandise and fulfilment experts to cater for the demand, management and admin of the quantity of orders.

    Now manned with our own dedicated print and production line under the roof of a global, world class solutions provider in the heart of Merseyside, it ensures a truly top class service and experience - located just a Jordan Pickford kick away from Hill Dickinson stadium.

Transparent, genuine reviews

With sales over six years now in the tens of thousands, I prefer to offer real life, visual reviews which can be trusted and seen from customers displaying and commenting on their orders.

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Websites can manipulate and create false 5 star reviews, whereas we prefer to give you the confidence and assurance that unverified comments can’t provide.

Take a look

Blending Everton heritage with music, fashion & pop culture

From terrace classics and 80s nostalgia to modern streetwear influences.
Evertonian designed for all generations of fans.
How it began

The website started as a small ‘one man band’ business during the February lockdown of 2021 after a 2 nil win at Anfield. The unique and original idea of the Neville Southall ‘greatest player ever to pull on a red shirt’ design was created as a one off to kill time after being out of work due to the pandemic. A derby win and a friend sharing it on social media that night literally turned into a business overnight due to it’s popularity. Now, into the sixth year of trading, tens of thousands of t-shirts have been sold worldwide and can be seen in growing popularity at all Everton games as well as up and down the country and in city's around the world.

Committed to providing high-quality, stylish, and original products that resonate with fans of all generations. The designs pay homage to iconic moments, legendary players, and the indomitable spirit of Everton. From the glorious triumph in Rotterdam in 1985 to the electric atmosphere of Goodison Park, the merchandise captures the essence of what it means to be an Evertonian.

Pricing and quality

The aim of the website is to provide a first class, premium quality and independent alternative to what is classed as the standard match going attire. The garments used are of a quality beyond many high street brands, with a print/embroidered finish that we believe is second to none.

The prices that are maintained at the best price possible and only achievable due to our ability to source the products in bulk due to the success of the past five years. These savings are passed on to Evertonians and have at times been misleadingly low compared to the quality used.

There are no gimmicks. No permanent display of high prices that are struck through to show a sale price. No multiple purchase savings to give the impression of a limited time only deal. Prices advertised are what you get. There are also no sales - you will never buy anything and then see it the next week for a discounted price. The only way of receiving any kind of discount is through subscriber offers that occasionally occur on new products.

A straightforward, Evertonian first approach .

What makes us different?

It’s taken as a compliment that the site is often talked about or referred to in terms of it being run by a team of people – but it couldn’t be further from the truth! I’m a one man band who creates, markets, designs and comes up with each idea. From social media to t-shirt designs and the building of the website – everything is single handedly done by me (Mike - just old enough to have seen the best times!)

I also previously used to pack and post every item but am now fortunate to have grown and partnered with my suppliers who take care of printing, admin, posting and packing, through to courier service.

  • Independent Designs: Each item is designed by myself, ensuring that you get unique, one-of-a-kind products that stand out from the crowd. Not available anywhere else.
  • Premium Quality: Using only the finest materials to create our t-shirts, hoodies, and accessories, guaranteeing comfort, durability, and style.
  • Fan-Centric Approach: As a fan first and foremost, the passion for Everton drives creative merchandise that fellow Blues will love and wear with pride.
  • Exclusive Collections: Discover limited-edition releases that celebrate key moments in Everton’s history, as well as contemporary designs that reflect the current squad and fan culture.

If you're looking for some ideas or inspiration, try these quick links for designs based on alternative themes.

Famous faces wearing our gear...

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