Six years of supplying to tens of thousands of Evertonians

During the past five years a reputation has been earned for providing the most original, unique and alternative collection of themes and designs - matched by quality of product. Innovative ideas that only an Evertonian could think of for other Evertonians.

Anyone can put an image of a player on a t-shirt or replicate templated designs worn by fans across all clubs. ETG prides itself on being creative and providing a totally different way of thinking - resulting in a variety of low key, understated designs as well as bold match day styles.

Over 100 original designs - something for everyone.

Where original actually means original

Blending Everton heritage with music, fashion & pop culture

From terrace classics and 80s nostalgia to modern streetwear influences. Evertonian designed for all generations of fan

Transparent, genuine reviews

I prefer to offer real life, visual reviews which can be trusted and seen from customers displaying and commenting on their orders. This gives you the confidence and assurance that unverified comments can’t provide.

Take a look
How it began

The website started as a small ‘one man band’ business during the February lockdown of 2021 after a 2 nil win at Anfield. The unique and original idea of the Neville Southall ‘greatest player ever to pull on a red shirt’ design was created as a one off to kill time after being out of work due to the pandemic. A derby win and a friend sharing it on social media that night literally turned into a business overnight due to it’s popularity. Now, 4 years later, tens of thousands of t-shirts have been sold worldwide and can be seen in growing popularity at all Everton games.

Committed to providing high-quality, stylish, and original products that resonate with fans of all generations. The designs pay homage to iconic moments, legendary players, and the indomitable spirit of Everton. From the glorious triumph in Rotterdam in 1985 to the electric atmosphere of Goodison Park, the merchandise captures the essence of what it means to be an Evertonian.

What makes us different?

It’s taken as a compliment that the site is often talked about or referred to in terms of it being run by a team of people – but it couldn’t be further from the truth! I’m a one man band who creates, markets, designs and comes up with each idea. From social media to t-shirt designs and the building of the website – everything is single handedly done by me (Mike - just old enough to have seen the best times!)

I also previously used to pack and post every item but am now fortunate to have grown and partnered with my suppliers who take care of printing, admin, posting and packing, through to courier service.

  • Independent Designs: Each item is designed by myself, ensuring that you get unique, one-of-a-kind products that stand out from the crowd. Not available anywhere else.
  • Premium Quality: Using only the finest materials to create our t-shirts, hoodies, and accessories, guaranteeing comfort, durability, and style.
  • Fan-Centric Approach: As a fan first and foremost, the passion for Everton drives creative merchandise that fellow Blues will love and wear with pride.
  • Exclusive Collections: Discover limited-edition releases that celebrate key moments in Everton’s history, as well as contemporary designs that reflect the current squad and fan culture.

Famous faces wearing our gear...